Maisie Williams has joined forces with Swedish denim and fashion brand Weekday and the Infinited Fiber Company to launch an innovative sustainable fabric, recycling 'textile, cardboard and agricultural waste to new and cotton-like material.

.. without compromising on the quality'. The Game of Thrones star commented 'I’m so excited to work with fast fashion companies that are taking a conscious step forward. The IFC fabric looks and feels just like any other denim and for Weekday to create the first custom piece of its kind, for me, leaves me flattered'.